About Them

ISRP

Present in France for over 40 years, the ISRP called on Jumo to expand its geographic basis on the chinese market. The crucial part was to define a consistent branding/naming perfectly in accordance with chinese customer spirit. Jumo found a suitable manner to guide ISRP through the way it can settle the bases of its marketing in China.


Type

Naming, Branding, Event, Digital, Sales.

Client

ISRP

Date

2015

THE CHALLENGE


  • To bring an adapted answer to the chinese market needs – introducing psychomotor therapy.
  • To create an institutional specialization through a Bachelor degree.

OUR IDEA


  • Spread the science of psychomotor therapy all across China.
  • Create a school in China.
  • Find an adapted solution covering offline and online communication.

Results


We have successfully brought the science of psychomotricity in China, through the use of our expertise in O2O marketing strategy, with a re-defined branding and naming. ISRP is now known within the Chinese medical educational field as a leading institution. This year ISRP has signed 3 MoU (Memorandum of Understanding) in China, attended several tradeshows and conferences and was at the forefront of a conference attended by more than 200 chinese medical professionals.

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