About Them

ETIAM

ETIAM provides secure medical telemedicine solutions through unique technologies and services. With more than 2,000 customers in Europe and North America, ETIAM trusts JUMO to expand its activities across China. The project involved a brand new business plan – built to fit the Chinese market where ETIAM expects to be the first telemedicine operator.


Type

Branding / Naming, Market research, Strategy, Digital, Event, Sales

Client

ETIAM

Date

2014

THE CHALLENGE


  • Enhance the assets of ETIAM compared to numerous Chinese competitor.
  • Build a strong and sustainable business plan that ensures significant benefits to ETIAM.

OUR IDEA


  • Democratize the usage of tele consultation and change the way people consume medicine.
  • Provide the tools to the hospitals and Chinese patients to allow tele-consultation.
  • Stretch the platforms and services according to Chinese laws and patient expectation.

Results


Thanks to extensive studies and representation on national events, the deep understanding we reached of the market allowed us to establish the ultimate business plan. Contrarily to their development in other countries, in China ETIAM positionates itself as a unique service operator for teleconsultation with foreign doctors. By doing so we bypassed all majors obstacles and all potential competitors become a customer. Doing so wouldn’t have been possible without a pertinent branding and naming strategy.

ISRP